Are you getting the most from your brand assets? Do you know what your brand assets are? Are those assets meaningful and valuable, or are they merely table stakes? The other day I was speaking with someone at what was once a fast-growing food company. Business has since stalled, in part because a...

  Turns out we can learn a thing or two from those cheeky Brits behind the Posh Cheddar and Pickle sandwich. But first, a confession. Back in those heady days when one actually worked in an office teaming with, well, what’s the word – teams – I was a proud Pret power user. Dead chuffed to be...

Multiple Reasonable Positions I was on a Zoom the other day when my new friend Meg described an all too familiar scenario – a cacophony of opinions: some diametrically in opposition, some fact-based, some laden with emotion, but all infused with conviction. Who and what to believe? Meg captured...

Two or three decades and a lifetime ago, a Hermosa Beach (Calif.) policeman pulled me over for suspicion of driving under the influence. I was the designated driver for my carload of dudes, and we were about midway through our mission to determine the best margarita in the South Bay. Honest, I had...

From a business operations standpoint, we are entering a new phase. Call it the COVID Reset.  The first phase, the initial response to the pandemic, has now become a two-headed challenge: a transition to the resumption of business in an uncertain environment and unclear timetable, while...