by Jon Higgins | Oct 18, 2022 | Between Two Meetings
Today’s release of Paul Newman’s long-anticipated memoire, “The Extraordinary Life of an Ordinary Man” strikes me as a good occasion to post this essay I wrote a few years ago. Hope you enjoy. “Old age and treachery beats youth and inexperience.” That’s an old saying,...
by Jon Higgins | Sep 9, 2022 | Between Two Meetings
The Queen (Editor’s note: First published March 2008 when I was based in London as Ketchum’s European CEO) __________________ Have you ever seen a ballroom full of nervous grown men and women? I’m talking handwringing, sweat-on-the-upper lip, need to hold a...
by Jon Higgins | May 16, 2022 | Between Two Meetings
My parents used to get one or two phone calls a month from Mr. Lefevre, who would complain in a world-weary voice that I was being too “disruptive” in his high school biology classroom. In J-school at USC, we were taught to challenge, provoke, to never accept anything...
by Jon Higgins | Feb 25, 2022 | Between Two Meetings
Back when Chiat/Day was the undisputed hottest agency in all the land, I used to work with a super smart guy who floored us in a leadership meeting one fine morning by declaring we weren’t in the ad biz anymore. Nope. That day we became purveyors of “persuasion.” We...
by Jon Higgins | Oct 14, 2021 | Between Two Meetings
It would be no exaggeration to say that Bill, the man pictured in the middle here, was also at the center of Bob Thomas & Associates, our mighty, incredible agency in Redondo Beach, Calif. Bill was our primary client lead at Nissan – by far our largest...
